About
Design is a way of thinking clearly
I'm Jordan Vale — an independent designer helping founders and teams turn ideas into refined digital experiences.
About me
Good design starts with clear thinking
My work started with a simple curiosity: how visuals shape the way people feel, understand, and remember ideas. Over time that curiosity became a focused practice across brand identity, web design, and product interfaces.
Today I work with founders, teams, and creative businesses to build digital experiences that feel clear, refined, and ready to grow — and I write down what I learn along the way.
Jordan Vale
Independent designer
- Projects shipped
- 40+
- Experience
- 9yr
- Happy clients
- 28+
Principles
The values behind the work
A few simple rules guide every project, from first direction to final file.
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01
Clarity first
Strong design makes ideas easier to understand, not harder to explain. If a stranger can't repeat the point back, the surface isn't done.
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02
Purposeful details
Every layout, interaction, and visual choice has to support the message behind the work — or it gets cut.
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03
Simple systems
I build design structures that stay useful, flexible, and consistent as brands grow — small enough to hold in your head.
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04
Finished means finished
Polish is not a phase at the end. Everything that leaves my desk is held to the same standard, from first sketch to final screen.
Process
How a project flows
A clear, collaborative path from first conversation to launch-ready files.
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01
Discovery
We start with your goals, audience, and the one thing the project has to prove.
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02
Strategy
I define the structure, message, and creative approach before anything visual begins.
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03
Direction
Mood, layout ideas, and typography shape a clear visual direction we both commit to.
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04
Design
The layouts, brand elements, and screens are crafted with attention to every detail.
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05
Delivery
Final assets, files, and guidelines arrive organized and ready to launch.
Tools
The kit behind the craft
The small set of tools I use to think, design, and ship — chosen for speed, kept for years.
- Figma
- Design, prototyping, and systems
- Framer
- Fast, responsive marketing sites
- Illustrator
- Vector marks and identity assets
- Photoshop
- Image editing and retouching
- After Effects
- Motion studies and micro-interactions
Available for new projects
Let's make something worth keeping
Have a brand, website, or product in mind? Share a few details and I will get back within a day.